Hey, hello! I'm Natalie Dorrell, the ND behind nd house.

 

I started my career in New York supporting public relations and social media content for Emmy-nominated television like Parts Unknown, United Shades of America, The History of Comedy, and The Dr. Oz Show.

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Working in entertainment taught me something early: attention is earned differently on every screen. Audiences moved from TV to tablet to phone, and demand for storytelling evolved right alongside them. I became fascinated by the intersection of culture, audience behavior, and the kinds of stories people choose to spend time with.

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After nearly six years working in the big city, I found my way back to my hometown of Kansas City, where I grew and led the organic social media practice at a mid-sized agency. There, I partnered with brands across industries to turn strategy into storytelling and developing content engines designed to drive conversation, build community, and share stories people genuinely wanted to engage with.

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​Now, I work independently through nd house. ​

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nd is both my initials and a nod to indie — intentional and independent storytelling.

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My work sits at the intersection of social strategy, creative direction, content development, and brand marketing.​